Susquehanna Valley support organization.
Braided River Collective is a non-profit, regional catalyst for entrepreneurs and innovators. The organization is dedicated to empowering the economic ecosystem in order to build a more equitable, healthy, and regenerative economy.
When the partners approached Tetra to design their logo, the visualization of a braided river to support their name was imperative. Braided rivers form a network of many branches within a channel. Within Susquehanna Valley, the Susquehanna River is a braided river.
Since developing the Braided River Collection brand, Tetra has develop the WayFinder EcoMap as a project of Braided River and support the organization in the form of a month retainer that includes graphic design, social media, and website support.
Scope of Work
Logo Creation
Art Direction
Website Build & Management
Social Media Content Creation
Graphic Design
Reporting & Analytics
Connecting startup communities.
The WayFinder EcoMap is all about connections. Bringing entrepreneurs and startups to the doorstep of organizations and companies that can assist them at any point in their journey
The WayFinder EcoMap visuals had to exemplify the journey of an entrepreneur. It’s complexities and non-linear nature.
Scope of Work
Naming
Brand Positioning
Messaging
Logo Creation
Visual Identity
Art Direction
Map Development and Design
